This would be the stationery for an advertising agency called Hype. Hype combines media and creative forces to reach and target a variety of audiences in effective and innovative ways.
When thinking about two halves (creative and media) that completed one picture, I thought of Dr. Rorschach and his ink-blots. I liked how creative I could be with ink-blot shapes while still being analytical and evoking the cognitive nature of advertising.
I eventually created a somewhat regal crest-like shape which initially portrays a sense of leadership and confidence. Hopefully not immediately but eventually the viewer will notice that the blot takes the form of two face profiles facing each other, alluding to the most basic and arguably best form of communication: interpersonal communication, or talking.
The business card is actually one that is doubled up and folded in half. When you give it someone, it will just appear to be a white card, which you open to revea
l the inkblot inside.
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